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Search Engine Optimization (SEO)

 

Lead generation through search engine marketing is crucial for gaining organic traffic to your website. If you want to grow your business online, you must maximize your prescence on the internet. Advertising on search engines have proven to work however you get more of a return on investment with SEO. Search engine traffic primarily comes from Google, Yahoo and Bing. In order to receive traffic from these 3 major search engines, your website should be listed within the top 10 of page 1 on the search results list.

If your business is not taking advantage of search engine optimization, you are missing out on a lot of potential customers that can help grow your business. There are many benefits with a strong SEO campaign:

  • Attract customers that are looking for your services
  • Grow your business by being found online
  • Expand your options from traditional advertising
  • Receive automatic traffic and having an advantage over your customers by being on the top spot on search engines

Platinum Design, search engine optimization specialists in Toronto will help you establish an effective SEO marketing strategy that compliments your company’s objectives. We have numerous SEO techniques that we incorporate in order to get optimum results. We will implement a plan where you can actually track and compare the results. Some of our strategies include on page optimization, optimizing your site for search engines and directories, adding meta tags and title tags to your pages, submission to google places, keyword optimization, as well as strategic back linking.

High Ranking Keywords

You need to be found with high quality targeted keywords. Selecting the right keywords is important when trying to rank high in the search engines. You have to value the keyword competition and their importance to your business in terms of conversion and quality traffic. If you have poor conversion rates or target the wrong keywords, you will be left with poor quality traffic.

Rich SEO Friendly Content

Once you select your keywords it is important to focus on the content on your website. Content should be rich, unique and be of good quality in order to improve your SEO rankings. Your content should be useful and on topic. It is important to keep content fresh and constantly updated as this allows search engines to crawl your site more often.

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